I’m Launching a Bitcoin Company. You Can Profit Too.
Bitcoin + Cashflow = Freedom (My Next Big Bet)
I was really looking forward to telling you this. A few months ago, over a quiet bottle of wine with a friend who works in private equity, we were talking about cycles, leverage, and long-term plays. At one point, he threw me a piercing challenge:
What if instead of just writing about asymmetric principles… you actually built a company that lived them out?
Not a deck. Not a clever theory. A real, operating business. One that doesn’t just echo ideas, but turns them into infrastructure.
At first, I laughed. Then I paused.
Because I knew he was right.
I’ve been writing this newsletter for more than five years, with over 4,000 people reading my notes every single week. And it has always been the same: what I preach here is exactly what I do in my personal portfolio. All of it. Monthly cashflow, protecting core assets, attacking dislocations with liquidity and intelligent leverage. But it often became complicated to apply that same approach with the newsletter’s income.
The truth is I never wrote Asymmetric Finance to make money. In fact, for years I didn’t even know what to do with the income. And I want to be clear about that: I don’t write for the money. I write because I enjoy it, because I believe I can help, and because this is what I live.
But the reality is that the fiscal and legal framework makes it hard.
Taxes on this type of income are heavy.
Because I already earn a high salary elsewhere in a multinational, justifying certain moves is even harder (yes, I know it’s not the same in other countries, but here it is).
If I create a company and put all of the newsletter’s money into funds or ETFs, you can’t because then you risk being classified as a “patrimonial” entity. The only way out is to create a truly operational company.
So the conclusion was clear: create an operating company with Bitcoin in its treasury.
That was the birth of Sobtree. The name comes from sovereignty, with the B of Bitcoin, and tree to reflect the way I intend to grow it: patiently, with deep roots.
The mission is simple: to build a Bitcoin-denominated treasury that grows every single month. The detail is here.
First by accumulating BTC, then by collateralizing part of that BTC to finance mining rigs, with one single goal: to always have more Bitcoin than the month before. Mining plus cashflow. Compounding at its purest. And every time I draw fiat against that collateral to buy rigs, not only am I expanding productive capacity, but I’m also creating fiat inside the system making my Bitcoin worth more against that very same fiat.
No rounds. No dilution. No outside capital.
Just execution.
Everything I’ve learned in these years with Asymmetric Finance will be poured into this: intelligent leverage, optionality, tax efficiency, flow-first design. And above all, skin in the game.
It doesn’t replace the AF strategy. It embodies it.
This isn’t theory. It’s a business.
Sobtree is already up and running. And I’ll be documenting every step: financing decisions, operational challenges, mistakes, small wins. You’ll see real numbers. Real dilemmas between speed and structure. The messy moments where things break. No polish, just practice. The first decision 👇🏽
The thesis is clear. Bitcoin is the strongest monetary base layer we’ve ever had. A global network secured by energy, not politics. No backdoors. As Saifedean Ammous wrote, sound money must be anchored in thermodynamic reality. Bitcoin is.
MicroStrategy is the loudest example. But it won’t be the only one. Smaller, more agile companies will move first. The ones not addicted to fiat credit or quarterly consensus. The ones who understand that money is power, but cashflow is oxygen.
The line is sharp: I never want to sell Bitcoin to fund operations. That would be short-term thinking. Instead, I’ll use every available tool options, structured products, creative yield strategies, mining to generate recurring BTC cashflow while preserving the upside.
Short fiat. Long discipline.
The goal is not fast scale. It’s to design a living system, small and patient, that compounds through precision and leverage. A model anyone can watch, adapt, and make their own.
A live case study. A public journal. A sandbox for financial architecture.
And I’m already experiencing the hardest part: bureaucracy. Lawyers, registrations, endless paperwork. The absurd resistance of traditional banks at every step. And while I wrestle with all this friction, I can’t help but think: how fast this would be with Bitcoin. Four clicks and done. Soon, banks will be obsolete.
That’s why I want to make it very clear: going forward, two distinct things will coexist.
On the one hand, Asymmetric Finance will continue as always: financial and tax strategies, tips on buying and selling assets, how to structure an asymmetric portfolio, how to make money in any market (bullish, but especially bearish), and how to do it without spending more than ten minutes a month stuck to your broker.
On the other hand, Sobtree will have one single mission: to take the newsletter’s cashflow and buy Bitcoin. What every reader should understand is that… THIS IS IMPORTANT…
Behind Asymmetric Finance newsletter’s subscription there isn’t another snake-oil salesman. There’s someone actually buying Bitcoin (it will not be a lot, all that I can) and not enjoying it as a private individual (never), but instead contributing to making the Bitcoin community stronger. On one side, by reducing the amount of Bitcoin circulating. On the other, by mining and helping to secure the network.
Sobtree newsletter is free.
More and more corporations are beginning to understand Bitcoin and adopt this mission. If you add individuals to the mix, what you get is a black hole that becomes harder and harder to escape. Governments will be forced to print more to service their debts and Bitcoin will be worth more.
Many people think about purpose, me too. I believe I can help through my work, and I think that, for the first time, humans can have true autonomy. To achieve that, we need to help and contribute. This is my contribution: to democratize the economy and make the world fairer.
And this is just the beginning.
If you want to follow each update, every strategic note, and every open reflection, you can start with the full Blueprint:
The Bitcoin Company Blueprint for Asymmetric Operators
The first module is already published.
It covers the first operational step: how to open a corporate account with a robust, functional exchange that fits this kind of financial architecture. I walked through the different options, the key decision points, and ultimately why Binance turned out to be the best fit to launch Sobtree with clarity and scalability.
First Operational Step: Choosing the Right Corporate Exchange
This isn’t just about Bitcoin.
It’s about taking control of your own system. Building something that doesn’t depend on quarterly funding or macro tailwinds. Designing for durability and freedom.
You don’t need to be a maximalist to see it.
You just need to recognize that the system is broken.
And that no one is coming to save you.
So let’s build something better.
Together.
This week there will be no portfolio update (there have been no changes since last week). Next Sunday I’ll update you again.