Boring Stocks Outperform The Index By 400%

Being ‘contrarian’ can be tremendously profitable if you want to invest in the long term

Photo by Priscilla Du Preez on Unsplash

As every year, Morningstar has produced its ‘Loved/Unloved index’, which consists of comparing those companies with the greatest hype against those that do not appear in the news, that have little ‘sexy’ businesses and in which the majority of investors don’t want to invest their money. As has been the case in the last 25 years, these ‘Unloved’ companies have far outperformed not only those ‘Loved’ companies but also the index itself.

Below we show the growth of 10k, starting in 1994: